Attracting the right kind of clients that we’re looking for and how do we find these clients online because primarily our business is always focused on offline marketing, offline networking to get our clients. So it’s always word of mouth and referral. Coming here with the expectations of learning how to find the right clients and how do I take it to the digital platform.
The fact that we have to pound to pick the kind of clients we want to work with.
And how we could actually build a business around a happiness model. That was a big thing for me.
And how a business should be operated based on our personal core values and not two distinctive values or two separate values we operate on, or I used to operate on two sets of values – my personal values and my business values.
The second biggest thing just happened earlier today. The fact that we should identify competitors not just as peers but what other businesses around are also delivering the same kind of results that your business provides. And those are the real competitors that are unknown, invisible, that we’re not looking at, we’re not focusing on.
That was really like a game-changer on how we proceed to how we build or how we’re gonna connect with our clients after we’re done from here.
It’s really priceless because of the mind-shifts and the whole paradigm shifts that I’ve experienced on the last less than 48 hours.
It’s been really great.
It gets you excited. The way he [Mel] delivers, it’s no bullshit. It’s very real and he takes a lot from his own experience. And everything that he teaches is something he practices.
So Mel and Jo are essentially practitioners who are just sharing what they do their best craft with the rest of us.
Jo is very systematic. He’s typical, you know, the blueprint guy. He takes us through the steps all the way to the end, and he makes sure we experience each step in-depth towards the final result. So I enjoy both processes.
They’ve got great synergy. The way they teach, the way they deliver – it comes together transformational towards the end.
X-Factor Marketing had a very big label to it.
X-Factor is always known to be something that’s unseen, always mutated, it’s invisible.
And there are so many marketing programs out there that talks about throwing ads, doing Google ads, Facebook ads, copywriting. They’re all stressing on different pain points. It’s just throwing more money into the system.
But X-Factor Marketing, when I came in the first day, it was none of that.
There was no talking about ads. There’s no talking about throwing more money into Facebook.
It’s all about getting clear on what we want, getting clear on who we are, and what kind of clients do we wanna attract and serve ultimately.
If you’re not interested to attract the right kind of people to work with you, if you’re not interested enough to find out what would have worked for your specificity, or you’re not willing to put in the time and listen.
I would recommend that you take X-Factor Masterclass because it gives you the clarity that each business owner needs in this noisy space today and time.
We need to know this kind of knowledge, the formula that Mel and Jo teach to be able to cover a distinction or unique space for ourselves to operate in the business space.
What I really appreciate about this session is the fact that everyone gets a chance to work on their business.
It’s very hands-on.
You get to implement immediate whatever they have taught. And it allows us to brainstorm as a hive that each one gets to throw in their opinions and all that. I’ve got so much value from today’s conversation with the participants just in class. And the insights I gained were not something that I was aware of when running the business for the past 5 years.
The way it was setup, the way it’s orchestrated, the way it’s delivered – overall it’s a very good experience.